Digital Marketing Essential
Covid-19 has changed the way business world operates. The shift of customer to online mediums has brought new opportunities for the businesses to reach their customers in new and novel ways. This course is designed to lead your through towards becoming a digital marketing guru!
Course Outline
- Marketing Fundamentals
- Content Strategy
- Social Media Marketing (Organic)
- Social Media Advertising (Paid)
- Search Engine Optimization (SEO)
- Search Engine Marketing with AdWords (SEM)
- Display Advertising
- Email Marketing
- Measure & Optimize with Google Analytics
Learning Outcomes
- Explain the role and importance of digital marketing in a rapidly changing business landscape
- Be able to develop digital marketing strategy
- Measure and report effectiveness of a digital marketing campaign
- Demonstrate advanced practical skills in common digital marketing tools such as SEO, SEM, Social media and Blogs
Who should Attend?
Marketing & PR Professionals, Business Owners, managers, and middle management looking to expand their footprint. Professionals looking to make their careers recession proof by adding essential skills to their arsenal.
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